ISO Fragrance
Seattle, WA
05.2023 – 08.2023
ISO is a Seattle, WA-based fragrance company that offers luxury packaging and elegant scents at affordable prices. For over two years, ISO has been developing accessible fragrances with every individual in mind.
By mixing contemporary typography with historical art and imagery, ISO's identity communicates the elegance found in the natural world. The prominence of nature in ISO's identity also celebrates the company's commitment to using natural ingredients to create their fragrances and topical products.
︎︎︎ Branding
︎︎︎ Packaging
︎︎︎ Website
By mixing contemporary typography with historical art and imagery, ISO's identity communicates the elegance found in the natural world. The prominence of nature in ISO's identity also celebrates the company's commitment to using natural ingredients to create their fragrances and topical products.
︎︎︎ Branding
︎︎︎ Packaging
︎︎︎ Website
Epsilon | Ulta
Chicago, Illinois
01.2022– 01.2024
Epsilon is a Chicago-based digital advertising agency that specializes in mobile, desktop, and CTV-based ad campaigns.
From January 2022 to January 2024, I worked at Epsilon as the dedicated digital designer for the Ulta Beauty account. In this position, I held the responsibilities of creating multi-channel advertising campaigns, HTML5 banners, pitch decks, seamless GIFs, CTV and OLV video campaigns, web and mobile-based prototypes, and email campaigns.
From January 2022 to January 2024, I worked at Epsilon as the dedicated digital designer for the Ulta Beauty account. In this position, I held the responsibilities of creating multi-channel advertising campaigns, HTML5 banners, pitch decks, seamless GIFs, CTV and OLV video campaigns, web and mobile-based prototypes, and email campaigns.
︎︎︎ Campaign
︎︎︎ UX
︎︎︎ Video
D&J Quilting
Clinton, WI
01.2023 – 03.2023
D&J Quilting is a quilting company based out of Clinton, Wisconsin, founded by the married couple of Dawn and Joe Correll. Since retiring, the couple has been able to build their long-time hobby of quilting into a successful small business.
The identity for D&J Quilting was created to reflect the relationship between Dawn and Joe and the role quilting has played in their lives. The emblem for D&J Quilting was taken directly from the first woodblock quilt Joe handcrafted for Dawn. Joe's kayak-patterned woodblock quilt currently sits framed on the outside of their house. The purple tones in the identity were chosen to pay homage to the accent colors of Dawn and Joe’s wedding.
︎︎︎ Branding
︎︎︎ Packaging
The identity for D&J Quilting was created to reflect the relationship between Dawn and Joe and the role quilting has played in their lives. The emblem for D&J Quilting was taken directly from the first woodblock quilt Joe handcrafted for Dawn. Joe's kayak-patterned woodblock quilt currently sits framed on the outside of their house. The purple tones in the identity were chosen to pay homage to the accent colors of Dawn and Joe’s wedding.
︎︎︎ Branding
︎︎︎ Packaging
Without Warning
Milwaukee, Wisconsin
06.2023 – 08.2023
Without Warning is a Milwaukee, Wisconsin-based videography company that specializes in concert, music, and YouTube videos.
Notably, Without Warning has shot for muti-platinum rapper Lil Uzi, rapper $NOT, and music artist Eem Triplin. Without Warning is currently working as the sole and primary videographer for YouTuber Tommy G, who has amassed over 1 million subscribers on the platform.
The brand identity for Without Warning was created with vintage and graffiti-like typography to evoke the feeling of something intentionally imperfect but elegant, much like the scenes Without Warning captures.
Notably, Without Warning has shot for muti-platinum rapper Lil Uzi, rapper $NOT, and music artist Eem Triplin. Without Warning is currently working as the sole and primary videographer for YouTuber Tommy G, who has amassed over 1 million subscribers on the platform.
The brand identity for Without Warning was created with vintage and graffiti-like typography to evoke the feeling of something intentionally imperfect but elegant, much like the scenes Without Warning captures.
︎︎︎ Branding
︎︎︎ Motion
Lake Geneva
Lake Geneva, WI
07.2022 – 01.2023
Lake Geneva is a southern Wisconsin lake town. The town is lively and packed full of tourists during the summertime and peacefully uneventful during the remainder of the year.
The mark for Lake Geneva was constructed in a geometric grid that depicts the sun setting over the waves of Lake Geneva. The three exporting lines around the sun symbolize the three prominent towns on Lake Geneva: Fontana on the west side, Williams Bay on the north side, and Lake Geneva on the east side.
The identity was created in 2022 and purchased in 2023 by a local Lake Geneva vendor for commercial purposes. The identity can be found on t-shirts, hats, keychains, stickers, and pins in local gift shops in Fontana and Lake Geneva.
︎︎︎ Branding
︎︎︎ Environmental
The mark for Lake Geneva was constructed in a geometric grid that depicts the sun setting over the waves of Lake Geneva. The three exporting lines around the sun symbolize the three prominent towns on Lake Geneva: Fontana on the west side, Williams Bay on the north side, and Lake Geneva on the east side.
The identity was created in 2022 and purchased in 2023 by a local Lake Geneva vendor for commercial purposes. The identity can be found on t-shirts, hats, keychains, stickers, and pins in local gift shops in Fontana and Lake Geneva.
︎︎︎ Branding
︎︎︎ Environmental