Lake Geneva
Lake Geneva, WI
07.2022 – 01.2023
Lake Geneva is a southern Wisconsin lake town. The town is lively and packed full of tourists during the summertime and peacefully uneventful during the remainder of the year.
The mark for Lake Geneva was constructed in a geometric grid that depicts the sun setting over the waves of Lake Geneva. The three exporting lines around the sun symbolize the three prominent towns on Lake Geneva: Fontana on the west side, Williams Bay on the north side, and Lake Geneva on the east side.
The identity was created in 2022 and purchased in 2023 by a local Lake Geneva vendor for commercial purposes. The identity can be found on t-shirts, hats, keychains, stickers, and pins in local gift shops in Fontana and Lake Geneva.
︎︎︎ Branding
︎︎︎ Environmental
The mark for Lake Geneva was constructed in a geometric grid that depicts the sun setting over the waves of Lake Geneva. The three exporting lines around the sun symbolize the three prominent towns on Lake Geneva: Fontana on the west side, Williams Bay on the north side, and Lake Geneva on the east side.
The identity was created in 2022 and purchased in 2023 by a local Lake Geneva vendor for commercial purposes. The identity can be found on t-shirts, hats, keychains, stickers, and pins in local gift shops in Fontana and Lake Geneva.
︎︎︎ Branding
︎︎︎ Environmental